About Marcus McDougald

Husband. Father. Multidisciplinary artist.
Creative director. Storyteller. Coach.
Aspiring Griot.

I explore timeless truths through modern mediums—film, design, brand, Ai, and beyond. My work is rooted in wonder: always seeking the awe in the obvious and the signal within the noise.

For over a decade, I’ve worked at the intersection of culture and creativity—across sports, music, and fashion. Most notably, I helped build the LAFC brand from inception, leading the internal creative team and shaping the narrative, voice, and visual identity that contributed to the Club becoming the first in MLS history to reach a $1 billion valuation (Forbes).

I believe story is the heartbeat of all great brands. When done right, brand-building becomes less about marketing and more about meaning.

At my core, I believe in connecting people to purpose through creativity.

The projects I create are intended to be immersive translations of the human condition—and at their most transcendent, conduits, telescopes, microscopes, and mirrors that support others in the process of self-discovery.